I find great joy in creating, problem-solving,
identifying the essence of something,
developing a strategy, and crafting an experience.
I'd be honored to be your Coach or Virtual Brand Architect.
Here are some details that articulate my perspective and methodology for branding.
WHAT IS A BRAND?
The definition of the term “Branding" can be a bit complicated and even illusory. Over the years, it’s taken on many forms and meant many things. Here's my personal take on the concept of a brand.
A brand refers to the expression of character and unique experience of a particular business, individual or event.
Bono is a brand.
We can easily begin listing out the fundamental elements of his brand.
Rockstar personality, sunglasses, philanthropist, humanitarian, poet, romantic, rebel, pop icon, trendsetter, influencer, unifier, and so on.
Apple and Starbucks have developed distinct and consistent brand experiences. You know exactly what to expect from both of them, and you expect them to live up to it.
Branding is about relationships, nuance, and culture.
Your brand is a communication, the language you speak.
The branding process requires you to understand the behaviors, motivations, and fears of those you wish to serve with your product or services.
In its best form, branding is a deliberately crafted strategy designed to compel your audience to act or understand something more deeply.
A brand is an environment you create.
An expectation you fulfill.
A communication.
A personality.
A reputation.
It influences your audience’s perspective.
I often say, “Your brand represents the soul of your business”.
And everything derives from the soul.
Everyone has a personality.
Therefore we all have our own brand.
The same is true of a business, charity, place, or event.
That experience may be extremely deliberate. And it may be completely random or even chaotic.
But the experience exists regardless of the attention given to its creation.
This is how I define a brand.
And, this is what I do. I help people navigate this delicate dance.
Resume & Portfolio
Here are my resume/CV and a portfolio of some of my work.
COACHING PROGRAMS
Originally coaches were the most elegant horse-drawn vehicles, designed for aristocrats. Coaches carried important people to their desired destinations.
Over time the understanding of the term “coach” has broadened significantly, but the general sentiment remains the same.
Coaches carry you from where you are now, to where you want to go or who you want to be.
I see it as a privilege and an honor to be able to coach someone on their journey. If you’re looking for breakthroughs and transformation in your personal life or your vocation, I’d love to have the opportunity to be your Coach or
Virtual Brand Architect.
Brand Essence & Experience
- The most challenging dynamics to creating a remarkable brand experience is to understand the true essence of your brand and the perspective of your audience. I’ll work with you to unearth your full potential and how to clearly and concisely articulate that value through a deliberately crafted brand experience.
- WHO IS IT FOR?
Existing Brands, Starups, Social Enterprises, Solopreneurs, Business Executives, Creatives, Life/Biz Coaches - The science and behavioral economics behind this process are just as applicable to a Startup as they are to the seasoned, established brand looking for next level growth.
- WHAT TO EXPECT
Our first call will be scheduled for 90 minutes, where we will discuss the concepts behind each worksheet and get you started so you can fill out the details on your own. The second call is scheduled for 60 minutes a week after the first call. In this call, we will finalize the worksheets and discuss a plan for how you will move forward. - Our first call will be scheduled for 90 minutes, where we will discuss the concepts behind each worksheet and get you started so you can fill out the details on your own. The second call is scheduled for 60 minutes a week after the first call. In this call, we will finalize the worksheets and discuss a plan for how you will move forward.
- DELIVERABLES
Target Audience (worksheet & coaching call)
Vision Statement (worksheet & coaching call)
Your Uniqueness (worksheet & coaching call)
Brand Strategy Discussion (coaching call) - Click the link below where you will fill out the form. Then we'll schedule a 15 Minute Skype Call where we can discuss your needs and see if this is the right program for you. I look forward to creating together!
Virtual Brand Architect
- Hire me as your Virtual Brand Architect to help you craft and carry out a strategy that articulates the essence of your brand in a way that compels your audience to act.
- WHO IS IT FOR?
Brand Owners, Business Executives, Creatives with 3+ staff, In business for 3+ years, Looking for next level growth - This is for BRANDS and SEASONED ENTREPRENEURS that are driven to develop an in depth brand strategy, develop a brand culture to support it, and create the tools, systems and processes necessary to foster a remarkable brand experience that consistently delights their audience.
- WHAT YOU GET
Strategic Tools & Processes
Creative Direction
Ongoing Accountability & Brainstorming Partner
Ongoing Brand Strategy Coaching - Personal Email Correspondence
Weekly 1 hour sessions - DELIVERABLES
Enneagram Personality Type Report
Perspective & Brand Assessment
Vision & Demographics
Brand Essence
Brand Strategy
Brand Culture Development
Brand Profile & Standards *I suggest a 6 month commitment - Click the link below where you will fill out the form. Then we'll schedule a 15 Minute Skype Call where we can discuss your needs and see if this is the right program for you. I look forward to creating together!
JARED ANGAZA NEWSLETTER
My newsletter is designed for seekers interested in inspiration and education
that will bolster their journey towards alignment with nature, humanity, and Spirit.
Check the newsletter archives for a sampling.
If you see something here that you’ve been searching for, I’d love to connect with you.
Click on the button below to fill out the contact form so we can begin our journey.
I look forward to creating with you!