I find great joy in creating, problem-solving,
identifying the essence of something,
developing a strategy, and crafting an experience.
The definition of the term “Branding" can be a bit complicated and even illusory. Over the years, it’s taken on many forms and meant many things.
Here's my personal take on the concept of a brand.
A brand refers to the expression of character and unique experience of a particular business, individual or event.
Bono is a brand.
We can easily begin listing out the elements of his brand.
Rock star, sun glasses, philanthropist, poet, romantic, rebel, pop icon, trend setter, influencer, unifier, and so on.
Apple and Starbucks have developed a distinct and consistent brand experience. You know exactly what to expect from both of them, and you, in fact, expect them to live up to it.
Branding is about relationships, nuance, and culture.
Your brand is a communication, the language you speak.
The branding process requires you to understand the behaviors, motivations, and fears of those you wish to serve with your product or services.
In its best form, branding is a deliberately crafted strategy designed to compel your audience to act or understand something more deeply.
A brand is an environment you create.
An expectation you fulfill.
A communication.
A personality.
A reputation.
It influences your audience’s perspective.
I often say, “Your brand represents the soul of your business”.
And everything derives from the soul.
Everyone has a personality.
Therefore we all have our own brand.
The same is true of a business, charity, place, or event.
That experience may be extremely deliberate. And it may be completely random or even chaotic.
But the experience exists regardless of the attention given to its creation.
This is how I define a brand.
And, this is what I do. I help people navigate this delicate dance.
What Is A Brand?
I've done quite a few presentations on branding over the years. Recently I was asked to put together a video that encapsulates all those philosophies.
Here's my 23 Minute video presentation on the anatomy of a brand. I talk about how my studies of human behavior and other sciences have fueled my ability to create remarkable brand experiences.
I hope it expands your perspective and inspires you to create your own remarkable brand experience.
Ventures
In addition to Coaching & Consulting, I am invested in the following ventures that
each represents a unique effort to foster a more connected and harmonious world.
Resume & Portfolio
Here are my resume/CV and a portfolio of some of my work.
COACHING PROGRAMS
Originally coaches were the most elegant horse-drawn vehicles, designed for aristocrats. Coaches carried important people to their desired destinations.
Over time the understanding of the term “coach” has broadened significantly, but the general sentiment remains the same.
Coaches are something or someone that carries people from where they are now, to where they want to go or who they want to be.
I see it as a privilege and an honor to be able to coach someone on their journey. If you’re looking for breakthroughs and transformation in your personal life or your vocation, I’d love to have the opportunity to be your Coach or your Virtual Brand Architect.
LIFE|BRAND Coach
- Blend your personal, relationship and vocational aspirations into your own LIFE|BRAND that emboldens you to thrive!
- WHO IS IT FOR?
Entrepreneurs, Brand Owners, Business Executives, Creatives, Life/Biz Coaches - INDIVIDUALS that are seeking more alignment, flow, and harmony between the elements of their lives, such as relationships, vocation, and personal development. People that want to expand their perspectives, explore new concepts, cultivate their imagination and discover their purpose.
- WHAT YOU GET
Strategic Lifestyle Tools & Processes
Ongoing LIFE|BRAND Coaching
Ongoing Accountability & Brainstorming Partner - Personal Email Correspondence
Weekly 1 hour sessions - DELIVERABLES
Enneagram Personality Type Report
Perspective & Lifestyle Assessment
Vision & Demographics
LIFE|BRAND Elements
LIFE|BRAND Strategy *Suggested 3 month relationship minimum - Click the link below where you can fill out the form. Then I’ll send you a link to schedule a Fifteen Minute Skype Call where you can ask me questions and we can introduce ourselves and see if you want to work together.
Brand Strategy Coach
- Create a brand strategy that clearly articulates the essence of your brand in a way that compels your audience to act.
- WHO IS IT FOR?
Solopreneur, Business Executives, Creatives, Life/Biz Coaches, in business for 1+ years, looking for next level growth - ENTREPRENEURS that are driven to develop an in depth brand strategy, develop a vision to support it, and create the tools, systems and processes necessary to foster a remarkable brand experience that consistently delights their audience.
- WHAT YOU GET
Strategic Lifestyle Tools & Processes
Visual Identity Creative Direction
Ongoing Accountability & Brainstorming Partner
Ongoing Brand Strategy Coaching - Personal Email Correspondence
Weekly 1 hour sessions - DELIVERABLES
Enneagram Personality Type Report
Perspective & Brand Assessment
Vision & Demographics
Brand Elements
Brand Elements & Essence
Brand Strategy *Suggested 3 month relationship minimum - Click the link below where you can fill out the form. Then I’ll send you a link to schedule a Fifteen Minute Skype Call where you can ask me questions and we can introduce ourselves and see if you want to work together.
Virtual Brand Architect
- Hire me as your Virtual Brand Architect to help you build and carry out a strategy the articulates the essence of your brand in a way that compels your audience to act.
- WHO IS IT FOR?
Brand Owners, Business Executives, Creatives with 3+ staff, in business for 3+ years, looking for next level growth - BRANDS and SEASONED ENTREPRENEURS that are driven to develop an in depth brand strategy, develop a brand culture to support it, and create the tools, systems and processes necessary to foster a remarkable brand experience that consistently delights their audience.
- WHAT YOU GET
Strategic Lifestyle Tools & Processes
Visual Identity Creative Direction
Ongoing Accountability & Brainstorming Partner
Ongoing Brand Strategy Coaching - Personal Email Correspondence
Weekly 1 hour sessions - DELIVERABLES
Enneagram Personality Type Report
Perspective & Brand Assessment
Vision & Demographics
Brand Elements
Brand Elements & Essence
Brand Strategy
Brand Culture Development
Brand Profile & Standards *Suggested 6 month relationship minimum - Click the link below where you can fill out the form. Then I’ll send you a link to schedule a Fifteen Minute Skype Call where you can ask me questions and we can introduce ourselves and see if you want to work together.
JARED ANGAZA NEWSLETTER
My newsletter is designed for people actively and open-mindedly seeking inspiration and education that will bolster their journey towards personal and vocational alignment with nature, humanity, and Spirit.
Check the newsletter archives for a sampling.
If you see something here that you’ve been searching for, I’d love to connect with you.
Click on the button below to fill out the contact form so we can begin our journey.
I look forward to creating with you!