WHAT IS A BRAND?
In this presentation, I cover the fundamental dynamics of my "What is a Brand?" keynote. The concept of branding has evolved dramatically over the years. Today it is something entirely different from what it was in the beginning.
Today, we see a brand as a deliberately crafted experience. It's about relationships, nuance, communication, essence, strategy, and much more.
The greatest brands are also deliberate in their internal brand culture, supply chains, and distribution. It's no longer enough to just create a good product or service. The brand has to be ethical and responsible. There's a lot to navigate in the branding space today.
I hope this presentation inspires and equips you to craft your own remarkable brand experience.
Are you interested in exploring the idea of hiring me as your
Brand Strategy Coach or as your Virtual Brand Architect?