TYPE | Agricultural Insurance Service Provider for East Africa
SERVICE | brand strategy, business development, visual identity, creative direction
YEAR | 2014
WEBSITE | www.acreafrica.com/
Acre Africa is a weather index micro-insurance product designer fostering equity, fairness and innovation in agriculture through localized solutions that reduce climate associated risk. They are taking great strides to help unlock the full potential of agriculture and inspire a new generation of farmers across Africa.
Acre Africa pride themselves on leading the paradigm shift in African agriculture by designing innovative insurance products for crops and livestock.
I worked with the Acre Africa team to carefully craft a brand identity that articulated their innovative approach to micro insurance with an agricultural focus. I launched their new identity in December 2014 and followed with the launch of their new website in 2015. It was an absolute pleasure to work with such an innovative crew!