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For many years, KEZA has focused on what the aid world refers to as the “poorest of the poor”. It’s become another buzz term like “sustainability” or “capacity building”. These terms help attract volunteers, donors and public awareness. However, we’ve recently taken a step back to reanalyze our methodology. There are thousands of entrepreneurs all…

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The Rwandan women we serve are former prostitutes. They’ve been beaten, raped and oppressed to a point where the only viable method for supporting themselves and their babies was to sell their bodies. Society regularly humiliated them to the point that they believed they were worthless.* It would be easy for us to tell that…

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We live in a world where shock value regularly trumps true value. Consequently international aid agencies either play ball or loose the opportunity for funding. And it’s not just the funding mechanisms that are tainted, it’s the “brand” that’s generated in order to garner the funds. The media are looking for scenes of destruction, starving…

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I’m convinced that a large part of what holds Africa (and others) back from being a “developed continent” stems from a less than desirable branding trend. The international aid community has done a phenomenal job of branding her as some sort of Mad Max desert overrun with corruption, disease and poverty. However, I assure you…

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Due to the nature of our increasingly infinitesimal attention spans and continual desensitization to violence, humanitarian initiatives must exercise some serious marketing savvy. We have to fight hard to get people’s attention and compel them to act. Check out the image (below) of the Landmine Removal Campaign designed by Publicis Mojo. This is what they…

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