TYPE | USAID micro credit brand (international)
SERVICE | brand strategy, business development, visual identity, creative direction, website design, systems development, campaign development
YEAR | 2014
WEBSITE | www.creditfactory.co.ke/
Credit Factory is a new breed financial enterprise that focuses on leveraging the power of technology and innovation to provide low cost credit to Kenya’s hard working poor that remain trapped in poverty and excluded from many of the benefits enjoyed by the upper class.
The Credit Factory founders are finance and business development veterans. They’ve been in the game for many years and they wanted to create a brand that would completely disrupt the financial sector and unlock Kenya’s economic potential. These guys are revolutionaries, so naturally, they came to us.
Working with the Credit Factory team has been an amazing ride! I had a lot of fun putting this together and am very honored to be part of such an important mission.