Dormans Coffee was Kenya’s first coffee roaster. Today it’s one of the biggest, most ethically operated brands in Kenya.
I worked for two years on their rebrand process which included a new brand identity package and the design and buildout of three new coffeehouses.
In August of 2013 I finished my work at Dormans and went on to pursue my work with Let_it_grow creative agency.
I think, and really know from personal experience, that business when it is conducted with excellence to the ascension of greatness which includes ethically, is the impetus for success in communities.
Keep up the great work.
Building Generous Business
I agree Jason. I’ve often questioned (and blogged about) why we need terms like “social entrepreneurialism” and terms of this nature. I believe all business should be ethical and beneficial to society, in all aspects. If it’s only a financial engine at the expense of others, that’s not a “success”. Business conducted with a commitment to excellence, from the way they treat their employees and the earth to their end product or service, are what I’d call a true success.