TYPE | Government operated National Education Program for Kenya
SERVICE | brand strategy, business development, visual identity, creative direction, product development
YEAR | 2015
WEBSITE | www.g-united.or.ke/
This was an extremely fun project that I worked on for the government of Kenya. They wanted to create a teaching model similar to that pioneered by Teach for America. But it had to be adapted to work within the Kenyan systems and culture.
I worked with their team to help them develop the actual teaching platform, and then I created a brand identity to support it. The project has continued to evolve and expand is is now in full effect across the nation.
FUN FACT: I actually named the project. It has a very formal name when I was hired. Ultimately, I based the name off of John Steinbeck’s quote, “It is the nature of man to rise to greatness if greatness is expected of him”. And I believe that Greatness can help Unite the nation, hence the name G-United.