TYPE | East African solar company for rural health in Rwanda

SERVICE | brand strategy, business development, visual identity, creative direction, website design, systems development

YEAR | 2014

WEBSITE | www.gle.solar/

STORY

Great Lakes Energy is a solar innovation and distribution enterprise operating out of Kigali, Rwanda. For the past decade, they have immersed themselves in the energy challenges of rural healthcare. Today they use that knowledge and experience to equip healthcare providers with optimized energy solutions so they can deliver the best possible patient care.

I had been providing pro-bono marketing and brand consulting for Great Lakes Energy for the previous decade. And then it was time for to really develop a new brand around it.

Their work is very nuanced and innovative and we needed to capture that in the new brand identity. We conducted loads of research and gathered lots of feedback from the industry.

We broke down the experiences of the last decade and came out the other side with a truly extraordinary brand.

It was truly a pleasure to work with the Great Lakes Energy team, and its an honor to have played a role in the very important work they do.