TYPE | Top producer of coconut products in East Africa
SERVICE | brand strategy, business development, visual identity, creative direction, website design
YEAR | 2014
WEBSITE | www.kentaste.com
Since 2011 the family owned Kentaste has been producing delicious, all natural coconut milk, cream and oil. Their customers use these products in sauces, drinks, curies and desserts. Their oil is prized as a moisturizer/conditioner to keep hair and skin beautifully vibrant.
Starting with the name, everything they produce is locally sourced. They source all their fruits from coastal Kenyan farmers. They process, package and distribute their coconut products here, employing Kenyan staff.
Kentaste needed a rebrand, and they knew I take a very unorthodox approach to branding. They wanted a brand that would thrive in East Africa, but also be optimized to compete in the international market. I love coconut products and believe in supporting local businesses, so I jumped on the opportunity.
I have to say, the Kentaste brand is one of my favorite creations. It’s creative and fun, and the products are healthy and delicious. Everybody wins!