TYPE | Space Advocacy and Leadership Training Organization

SERVICE | brand strategy, brand voice, program development, campaign development

YEAR | 2019 - ongoing 

WEBSITE | www.spaceforhumanity.org 

STORY

We began our journey in early November of 2019 with a long discussion about the future and potential of Space for Humanity. I was inspired and the team welcomed me in as their Brand Strategist to help them reevaluate, reimagine, and relaunch. 

We've had an amazing journey together, and it continues. It's been an honor to come alongside the team and help craft a new voice together. 

I look forward to the continued adventure! 

Clayton's Brand Mantra
Here are some of the elements that were transformed through the coaching and development process. 

We also developed a marketing campaign for 2020 and enhanced their Leadership Program. 

VISION

PREVIOUS
The Vision of Space for Humanity is to create greater access to spaceflight for all people and inspire global contribution to improving life on Earth.

NEW
We envision a world where we embrace a culture of interconnectedness as we venture into the stars.

MISSION

PREVIOUS
The Mission of Space for Humanity is to cultivate a global community of citizen astronauts who transform the world as social impact ambassadors.

NEW
We are expanding access to spaceflight, training our leaders of tomorrow, and cultivating a movement towards a more harmonious world.

BRAND MANTRA

PREVIOUS
Previously, S4H used the earlier Mission statement as the Brand Mantra.

NEW
Space for Humanity is expanding access to space, training our leaders of tomorrow, and cultivating a culture of interconnectedness as we venture towards the stars.