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THE INDUSTRY OF AID | Introduction

Africa is the second largest continent, bursting with more natural resources than any other, yet still behind much of the rest of the world in terms of economic development, peace and health. Why? There is no simple answer, but there are some consistently predominant contributors. Pre-colonization Africa was peaceful and self-reliant. Colonials moved in and…

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REBRANDING AFRICA: Deconstructing The Brand

We live in a world where shock value regularly trumps true value. Consequently international aid agencies either play ball or loose the opportunity for funding. And it’s not just the funding mechanisms that are tainted, it’s the “brand” that’s generated in order to garner the funds. The media are looking for scenes of destruction, starving…

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