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A Dynamic Duo

I’ve been writing a lot about celebrity philanthropy lately. Suffice it to say, it has been the topic of many conversations lately amongst friends here in Kenya. I’m a supporter of celebrity philanthropy. When a celebrity uses their power to support a great organization, cause or campaign, I consider that a success for mankind. There…

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Due to the nature of our increasingly infinitesimal attention spans and continual desensitization to violence, humanitarian initiatives must exercise some serious marketing savvy. We have to fight hard to get people’s attention and compel them to act. Check out the image (below) of the Landmine Removal Campaign designed by Publicis Mojo. This is what they…

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