TYPE | Animal Agriculture Supply Business for East Africa

SERVICE | brand strategy, business development, visual identity, creative direction, website design, systems development

YEAR | 2014

WEBSITE | www.vital.co.ke

STORY

Vital animal Health is a subsidiary of Modern Ways Limited a family owned Kenyan business focused on providing small scale farmers with quality animal mineral supplements and advise on correct farm management techniques. Form more than 10 years, the company has become widely recognized in the livestock industry as the premier mineral supplements and delivery of reliable solutions.

I was tasked to update Vital Animal Health’s visual identity to ensure consistency and developed new packaging that reflected Vital’s standing in the market as a quality product.

I then created a strategic marketing campaign based on educating smallholder dairy farmers on the importance of overall livestock nutrition and rolled out a 360 marketing campaign that incorporated ATL BTL and Digital elements.

This was an intense project that turned out to be a huge success!