TYPE | National Culture & Civics Organization in Kenya

SERVICE | creative direction, campaign development, brand coaching

YEAR | 2014

WEBSITE | www.wangarimaathai.org/

STORY

I’ve long been a fan of the Wangari Maathai Foundation and it was an absolute honor to have the opportunity to serve them.

Fo this project, I was brought in as a consultant to guide them on some difficult brand decisions and help them develop a new campaign. I directed the development of a new “iconic image” of Wangari Maathai that ultimately ended up representing the organization on TV and Billboards all across the nation.